Scandinavian Luxury Haircare • Salon Exclusivity • Eco-Conscious Innovation
The Professional Stylist’s Guide to Gold Professional in Canada
1. The Scandinavian Heritage: Certified Green & Salon-Exclusive
Unlike commercial haircare lines mass-distributed through department stores and third-party e-commerce sites, Gold Professional maintains a clear mandate: No mass production. No e-commerce. Pure salon-crafted excellence.
Created to empower salon artists, every formula respects both client health and the global environment:
- Certified Green: Formulated and manufactured to meet the strict environmental and health benchmarks established by the Danish government.
- PETA-Certified Vegan & Cruelty-Free: Never tested on animals, Gold Professional was the first brand in the world to register an entire professional hair color line with PETA.
- Clean Formulations: 100% free from sulfates, parabens, ammonia, PPD, and resorcinol across all care and styling ranges.
- Global Philanthropy: The brand actively supports marine and wildlife conservation through Oceana, The Nature Conservancy, and PETA.
2. Complete Product Portfolio Overview
Gold Professional provides a streamlined, multifunctional product system organized into eight high-performance categories:
| Category | Key Products & Formulations | Core Salon Benefits |
|---|---|---|
| Wash & Nourish | Hydration Shampoo & Conditioner, Repair Shampoo & Conditioner, Luxury Hair Masque, Scalp Relieve, Daily Detoxing, and Blond Shampoo. | Contains up to 100% natural active ingredients, precious botanical oils, and built-in UV/thermal shield technology. |
| Style & Protect | Ten In One, Argan Oil, Sea Water Cream, Curl Cream, Smoothing Cream, Blow Out Cream, Silky Drops, Volume Spray, and Thermal Protection. | Multifunctional cocktailing capability; protects against hot tools while depositing concentrated nutrients. |
| Finish | Fairy Dust volume powder, Fiber Wax, Clay Wax, Styling Wax, Dry Shampoo, Texturizing Spray Wax, Dry Hairspray, and Session Hairspray. | Adjustable hold factors from 1 to 5; provides long-lasting structure without flaking or chemical residue. |
| Metamorphyc Salon System | Healing Bond, Vitamin Miracle, Dream Shampoo, and Come True Conditioner (retail & backbar sizes). | A two-step regenerative treatment that shields hair bonds during lightening, locks in pigments, and seals hair health. |
| True Pigments | 15 intermixable concentrated pigment conditioners (Ice Angel Blonde, Rosegold Shimmer, Hazelnut Delight, Violet Fairytale, Black Diamond, etc.). | Refreshes and tonifies color while deeply hydrating hair between full color services. |
| Premium Hair Colors | 88 shades across 10 tonal families, 6 developers (3.3 Vol 1% up to 40 Vol 12%), Magic Gloss, and Ammonia-Free Bleach (up to 9 levels of lift). | 100% ammonia-free, PPD-free, and resorcinol-free. Liquid Crystal Technology entraps pigments deep within the cortex. |
| Gold Cosmetics | Face Cream, Face Wash, Body Wash, and Body Lotion. | High-potency botanical skincare designed for clean daily self-care and client gifting. |
| Gold Perfumes | Grace Eau de Parfum and Noble Eau de Parfum (100 ml). | Signature unisex fragrances capturing Scandinavian elegance and sophistication. |
3. The Gold Professional Reward Program for Canadian Salons
Canadian salon owners face rising supply costs and tight margins. Gold Professional addresses this directly with an industry-leading 20% Total Salon Reward Program on every order, regardless of salon size or purchase volume:
- 6% Product Support: Applied toward backbar supplies, station essentials, developer, or color inventory.
- 6% Accessories & Branding Support: Allocated for salon merchandising, luxury displays, capes, and salon apparel.
- 8% Dedicated Educational Support: Accrues annually into a training fund for your team to attend basic brand education, Advanced Styling & Color classes, Hands-on Workshops, and Master Classes.
4. Frequently Asked Questions
Who founded Gold Professional and where is it made?
Gold Professional was founded in Denmark in 2008 by celebrity hairstylists Marco Merie and Victor Moreno. The brand’s products are formulated according to strict Danish environmental standards and Scandinavian clean-beauty principles.
Is Gold Professional hair color completely ammonia-free and vegan?
Yes. Gold Professional Premium Hair Colors are 100% vegan, cruelty-free, and PETA-registered. The permanent and demi-permanent color lines are formulated without ammonia, PPD, or resorcinol, using advanced Liquid Crystal Technology to deliver rich, long-lasting pigment into the cortex without structural hair degradation.
Can clients buy Gold Professional on Amazon or discount websites?
No. Gold Professional adheres to a strict salon-exclusive policy with no direct consumer e-commerce sales or third-party online distribution. Products can only be purchased through authorized professional salons, protecting salon retail revenue and ensuring clients receive proper stylist consultations.
How does the Gold Professional salon partner program work in Canada?
Canadian salons that partner with Gold Professional receive an ongoing 20% reward margin across every order with no minimum volume tiers. This reward is divided into 6% product backbar support, 6% branding and marketing materials, and 8% dedicated team educational funding.
Your All-in-One Solution for Perfectly Nourished Hair
